Our Survey!

Hey Everyone! We created a market research survey for the Mosmann brand and would greatly appreciate your feedback:)

Click Here!!

Thanks so much!

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3 responses

  1. John Heenan

    Good. I would want to know what is important when choosing underwear, what do they think about the key competitor brands, importance of fit, fabric, fashion, what does high quality dras mean to them, how does it make them feel, look, etc. Get at the emotional triggers, just like a fine suit makes you feel accomplished, does great underwear make the man? Why do they care whats on underneath?

    January 30, 2011 at 10:46 pm

  2. John Heenan

    Thank you for linking the survey. Lots of good questions. How about adding something like:
    “where do you buy underwear most? A. department store. B. online store. C. discounter store. D. specialty store”?
    “are you willing to trying any new brand if it’s good quality” A. definitely. B.maybe C. No.
    “which factor effect you to decide which underwear to buy?” A. Quality. B.Price. C. Style. D. brand
    “how often you purchase a new underwear?” A. month. B. quarter. C. a year. D. 2 years

    Audrey

    January 31, 2011 at 3:25 pm

  3. We always planned on doing multiple surveys – the first was really just to gauge basics and get and idea of what we’re working with. Jeff, Allie, and I met earlier today and brainstormed questions for our next survey (to be released later in the week). The second survey will focus much more on behavioral and lifestyle patterns of our target segment. In doing so, we’ll continue to modify our idea of who exactly is in our target segment. Keep an eye out for survey numero dos!

    -Jillian Blazek, Media Director

    February 1, 2011 at 6:24 pm

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